Saturday, July 31, 2010

What the Dog Saw: And Other Adventures

±1±: Now is the time What the Dog Saw: And Other Adventures Order Today!


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Jul 31, 2010 05:38:09
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.

Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.


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±1±: Best Buy If you have a curious mind that likes to wonder about the origins and stories of things as obscure as tomato ketchup, Malcolm Gladwell's articles will (partly) sate your curiousity. This is a brilliant collection of his New Yorker articles, and Malcolm is especially good at dovetailing research with story, making each piece enlightening and intriguing. It makes you want to know more.

I particularly liked his chapter on Late Bloomers, and the research findings here ties in very nicely with his book "Outliers" where he argues that success is more often than not a congruence of factors, and not just a few. In Late Bloomers, Malcolm argues that those whose talents are recognised late in life often owe it to generous and supportive patrons who encourage their work and who believe in them when the rest of the world would happily have ignored them.

The chapter on why there isn't much variety of tomato ketchup is also excellent, and some of the insights he shares into the human mind (and our emotions) are refreshing views.

This is a wondeful collection of essays. Highly recommended even for those who normally stay away from non-fiction. on Sale!

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