Made to Stick: Why Some Ideas Survive and Others Die

Monday, July 5, 2010

Made to Stick: Why Some Ideas Survive and Others Die

±1±: Now is the time Made to Stick: Why Some Ideas Survive and Others Die Order Today!

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$12.98
Date Created :
Jul 05, 2010 13:21:20

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

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±1±: Best Buy Really quick--before you have time to think--grab a pen and a pad of yellow sticky notes. Yes, they have to be yellow. Write down the following six principles of memorable messages:

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotional
6. Stories

It's a shame you're not in a bookstore right now--you could just tear the definitions right off of the dust jacket. Never mind. Now give yourself a moment to let your irritation pass at the cuteness of the first letters spelling out "success." There it goes. Not so bad, really. No worse than some of those sales management acronyms.

Now put this sticky note up where you work. (If you are a proctologist, please forgive me--the offense was unintentional.) And think about it for a day or two.

Then read this book. I'm not saying buy it, necessarily. But read it. It will help you make your messages mighty and memorable. Tell people I said so. Yell it at them if you have to. on Sale!