What the Dog Saw: And Other Adventures

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Date Created :
Jul 31, 2010 05:38:09

What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20^th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.

Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

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±1±: Best Buy If you have a curious mind that likes to wonder about the origins and stories of things as obscure as tomato ketchup, Malcolm Gladwell's articles will (partly) sate your curiousity. This is a brilliant collection of his New Yorker articles, and Malcolm is especially good at dovetailing research with story, making each piece enlightening and intriguing. It makes you want to know more.

I particularly liked his chapter on Late Bloomers, and the research findings here ties in very nicely with his book "Outliers" where he argues that success is more often than not a congruence of factors, and not just a few. In Late Bloomers, Malcolm argues that those whose talents are recognised late in life often owe it to generous and supportive patrons who encourage their work and who believe in them when the rest of the world would happily have ignored them.

The chapter on why there isn't much variety of tomato ketchup is also excellent, and some of the insights he shares into the human mind (and our emotions) are refreshing views.

This is a wondeful collection of essays. Highly recommended even for those who normally stay away from non-fiction. on Sale!

• The Tipping Point: How Little Things Can Make a Big Difference
• Blink: The Power of Thinking Without Thinking
• Outliers: The Story of Success
• Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
• SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance

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M.Gladwell's Tipping Point(TippingPoint, HowLittleThings Can Make a Big Difference [Paperback]))(2002)

±1±: Now is the time M.Gladwell's Tipping Point(TippingPoint, HowLittleThings Can Make a Big Difference [Paperback]))(2002) Order Today!

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Made to Stick: Why Some Ideas Survive and Others Die

±1±: Now is the time Made to Stick: Why Some Ideas Survive and Others Die Order Today!

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Date Created :
Jul 05, 2010 13:21:20

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

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±1±: Best Buy Really quick--before you have time to think--grab a pen and a pad of yellow sticky notes. Yes, they have to be yellow. Write down the following six principles of memorable messages:

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotional
6. Stories

It's a shame you're not in a bookstore right now--you could just tear the definitions right off of the dust jacket. Never mind. Now give yourself a moment to let your irritation pass at the cuteness of the first letters spelling out "success." There it goes. Not so bad, really. No worse than some of those sales management acronyms.

Now put this sticky note up where you work. (If you are a proctologist, please forgive me--the offense was unintentional.) And think about it for a day or two.

Then read this book. I'm not saying buy it, necessarily. But read it. It will help you make your messages mighty and memorable. Tell people I said so. Yell it at them if you have to. on Sale!

• Switch: How to Change Things When Change Is Hard
• How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life
• How to Wow: Proven Strategies for Selling Your [Brilliant] Self in Any Situation
• Working: People Talk About What They Do All Day and How They Feel About What They Do
• Just Say the Word!: Writing for the Ear

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