A look at Malcolm Gladwell &amp;quot;The Tipping Point&amp;quot;

How little things cause big

It seemed an opportune time for something new The Tipping Point were a lot (or at least it was presented), with the political season, the market changes and more. It seems that we are close to a new "Tipping Point" and in times of change, it is always good to study, change and what triggers makes epidemics occur.

Tipping Point

The critical point is an excellent source for the recognition of impending shifts and what makesStick.

A look at Malcolm Gladwell "The Tipping Point"

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In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.

Gladwell shows eloquently how little things make a big difference. It just takes a different approach or element drastically change how people see the world how to react to certain information and much more. I think many of us have embraced this concept, at least to some extent.

One of my favorite ways to look at is to change this quote that I took while Glazer-Kennedy is used to look. "Little hinges open big doors." I also like the fact that this particularRate has a positive approach to change. A look of hope on what a great behind the door.

Gladwell explores the three rules of epidemics, like you, and more evident. The basic idea of the book is that it takes only three elements to create an epidemic.

1) The law of the few: this follows the general rule that 20% of people who make 80% of the work. The same applies to create epidemics. Ban together thought leaders to present and distribute information that changespublic opinion.

2) The stickiness factor: This is not new to most seasoned marketers - the message must have some strength, create interest and are contagious in a way. This is news of restructuring, appealing to them with more effect.

3) The power of context: the key to connecting with others, so they want to change behavior or to purchase a particular line of thought is in every detail with regard to immediate situations. In short, it isPresentation and do so in a way that arouses emotions and buy

That sounds strikingly familiar to marketing strategies, but a bit 'more complex. According to Gladwell, there are three types of personalities who have contributed to issues, trends and much more a turning point, connectors, experts and suppliers. Everyone has particular gifts, and aims to be the point of no return (you have read the book to find the characteristics of individuals) to contribute.

L 'Tipping Point theory requires reframing how we think individually about the world to forge change.

There are two important lessons from The Tipping Point:

The first is that, by winning the epidemic requires concentration on a few key areas of dynamics. This is represented simply by word of mouth marketing and the energy that creates easily spread the word about certain topics or issues of importance.

The second is the awareness that the world does not matchwith our intuition, no matter what we want. Those who managed to create epidemics even know they have to do what they think is right and in fact most of your views and ideas. This combination ensures success.

It 'clear that a concentration on more positive approaches, solutions and ways of thinking become an epidemic of wealth, while the opposite is true according to the worldview. I encourage you to read this book and askYourself:

"What's my worldview?"

"What must I do to create positive change?"

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