Tuesday, April 12, 2011

Blink: The Power of Thinking Without Thinking

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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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Monday, April 4, 2011

A look at Malcolm Gladwell "The Tipping Point"

How little things cause big

It seemed an opportune time for something new The Tipping Point were a lot (or at least it was presented), with the political season, the market changes and more. It seems that we are close to a new "Tipping Point" and in times of change, it is always good to study, change and what triggers makes epidemics occur.

Tipping Point

The critical point is an excellent source for the recognition of impending shifts and what makesStick.

A look at Malcolm Gladwell "The Tipping Point"

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In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.

Gladwell shows eloquently how little things make a big difference. It just takes a different approach or element drastically change how people see the world how to react to certain information and much more. I think many of us have embraced this concept, at least to some extent.

One of my favorite ways to look at is to change this quote that I took while Glazer-Kennedy is used to look. "Little hinges open big doors." I also like the fact that this particularRate has a positive approach to change. A look of hope on what a great behind the door.

Gladwell explores the three rules of epidemics, like you, and more evident. The basic idea of ​​the book is that it takes only three elements to create an epidemic.

1) The law of the few: this follows the general rule that 20% of people who make 80% of the work. The same applies to create epidemics. Ban together thought leaders to present and distribute information that changespublic opinion.

2) The stickiness factor: This is not new to most seasoned marketers - the message must have some strength, create interest and are contagious in a way. This is news of restructuring, appealing to them with more effect.

3) The power of context: the key to connecting with others, so they want to change behavior or to purchase a particular line of thought is in every detail with regard to immediate situations. In short, it isPresentation and do so in a way that arouses emotions and buy

That sounds strikingly familiar to marketing strategies, but a bit 'more complex. According to Gladwell, there are three types of personalities who have contributed to issues, trends and much more a turning point, connectors, experts and suppliers. Everyone has particular gifts, and aims to be the point of no return (you have read the book to find the characteristics of individuals) to contribute.

L 'Tipping Point theory requires reframing how we think individually about the world to forge change.

There are two important lessons from The Tipping Point:

The first is that, by winning the epidemic requires concentration on a few key areas of dynamics. This is represented simply by word of mouth marketing and the energy that creates easily spread the word about certain topics or issues of importance.

The second is the awareness that the world does not matchwith our intuition, no matter what we want. Those who managed to create epidemics even know they have to do what they think is right and in fact most of your views and ideas. This combination ensures success.

It 'clear that a concentration on more positive approaches, solutions and ways of thinking become an epidemic of wealth, while the opposite is true according to the worldview. I encourage you to read this book and askYourself:

"What's my worldview?"

"What must I do to create positive change?"

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Tuesday, March 29, 2011

Outliers: The Story of Success

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Nice Design by :Over All Rating Reviews : Great Deal : $13.35Date Created :Mar 29, 2011 15:32:28
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.

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Wednesday, March 16, 2011

Authors @ Google: Garrett Peck

Authors @ Google: Garrett Peck Tube. Duration : 65.03 Mins.


Hangover ban drinking suspect temperament in the modern American industry $ 189 billion dollars a year that is defined by the production, distribution and consumption of alcoholic beverages. On the basis of basic research, including hundreds of interviews, Garrett Peck overview assessment of alcohol in American culture and history. Garrett Peck visited Google in Mountain View, CA headquarters to discuss "The Hangover ban" as part ofAuthors @ Google series.

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Wednesday, March 9, 2011

Guinness Tipping Point Commercial

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The most expensive Guinness beer commercial ever made. Phenomenal.

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Thursday, November 11, 2010

The Nuclear Tipping Point: Why States Reconsider Their Nuclear Choices

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More than half a century after the advent of the nuclear age, is the world approaching a tipping point that will unleash an epidemic of nuclear proliferation?

Today many of the building blocks of a nuclear arsenal—scientific and engineering expertise, precision machine tools, software, design information—are more readily available than ever before. The nuclear pretensions of so-called rogue states and terrorist organizations are much discussed. But how firm is the resolve of those countries that historically have chosen to forswear nuclear weapons? A combination of changes in the international environment could set off a domino effect, with countries scrambling to develop nuclear weapons so as not to be left behind—or to develop nuclear "hedge" capacities that would allow them to build nuclear arsenals relatively quickly, if necessary.

The Nuclear Tipping Point examines the factors, both domestic and transnational, that shape nuclear policy. The authors, distinguished scholars and foreign policy practitioners with extensive government experience, develop a framework for understanding why certain countries may originally have decided to renounce nuclear weapons—and pinpoint some more recent country-specific factors that could give them cause to reconsider. Case studies of eight long-term stalwarts of the nonproliferation regime—Egypt, Germany, Japan, Saudi Arabia, South Korea, Syria, Turkey, and Taiwan—flesh out this framework and show how even these countries might be pushed over the edge of a nuclear tipping point.

The authors offer prescriptions that would both prevent such countries from reconsidering their nuclear option and avert proliferation by others. The stakes are enormous and success is far from assured. To keep the tipping point beyond reach, the authors argue, the international community will have to act with unity, imagination, and strength, and Washington's leadership will be essential.

Contributors include Leon Feurth, George Washington University; Ellen Laipson, Stimson Center; Thomas W. Lippman, Middle East Institute; Jenifer Mackby, Center for Strategic and International Studies; Derek J. Mitchell, Center for Strategic and International Studies; Jonathan D. Pollack, U.S. Naval War College; Walter B. Slocombe, Caplin and Drysdale; and Tsuyoshi Sunohara, Center for Strategic and International Studies.



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